Why True Potential?

They've been awarded 'Best Support Service' six years running.

Why wait? Join the 20% of UK financial advisers already working for us.

At True Potential LLP, we give the advisers we work with the freedom and responsibility to take control of their careers and hone their skills as they grow within their current role and beyond. Our pioneering investment philosophy looks to the long term and recognises individuality. And it’s the same with our approach to developing and rewarding our people.

Book today for one of our Insight Days at our Newcastle based head office to see for yourself.

Earl W. Glasgow
Senior Partner and Head of Recruitment

What's in it for you?

Offering You the Best Support

Awarded ‘Best Support Service’ Money Marketing Award for the 5th consecutive year.

Multiple Leading Industry Awards

We are proud to have been recognised with a series of major industry awards over the past few years.

Unrivalled Technology to Make Your Life Easier

Access to award-winning technology, including our world-first impulseSave® and True Potential One®, our goal-based financial planning system.

State of the Art Offices

Our advisers have exclusive access to our offices in London and Newcastle upon Tyne, where they can work or hold client meetings and seminars.

Access to Our World-class Funds

Access to our world-class funds, you’ll find a range of investment options to meet your clients’ needs.

Increase Your Earning Potential

We have two market-leading contract options available to increase your earning potential.

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the platform for your career

Self Employed Advisers

  • 95% Retention Rate
  • Commissions Paid Only
  • All Fees Paid – FSA, FSCA, POS, P11
  • Training and Development RO8/AF3
  • Compliance Support
Download Contract

Directly Authorised Advisers

  • Full Compliance Support
  • Regular Webinars for your CPD
  • Best Support Service
  • Setup and Support for your System
  • Platform Due Diligence Completed
Download Contract

What advisers are saying about true potential

"Most difficult process was getting used to self directed working but it has also been the most rewarding as my work time is much more productive now. I’m so glad I joined and I would do it all again."

Steven Faulks
Wealth Management Partner

"One of the biggest things that we couldn’t get our heads around was True Potential saying, Yes, you can do that, you’re the financial adviser. It’s the best decision I’ve ever made; I know it’s a bit of a cliché but I wish I’d made it years ago!"

David Savage
Wealth Management Partner

"I believe my clients are better off now compared to when I was IFA because I have more time to spend with them discussing their actual plans and goals instead of hours researching funds and platforms. I can also now afford to do a £3,000 ISA for them."

Stephen Hunter
Wealth Management Partner

"A very profitable proposition from True Potential and provided a much better work-life balance, which means that I have a lot more time to spend directly with my clients"

Debbie De Mola
Wealth Management Partner

"If anyone is thinking of joining, I would say don’t hesitate, get on board while you can, because it’s a growing business, it’s going in the right direction and it’s embracing technology, which I know a lot of other companies aren’t doing at the moment."

Andrew Taylor

"I think in terms of my process now, thanks to True Potential is an awful lot slicker, both for myself but also for my clients. Clients used to get a statement once a year, and it was a bit of a surprise to them that their money had gone down, as well as up, and actually now they are being much more easily informed."

Stephen Nemeth

"I find True Potential really bends over backwards to help their clients achieve their financial goals and to be honest, it’s an absolute joy to go and sell this product in people’s homes, because I do feel for the first time in my life that I’m actually helping them."

Chris Bradley

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